to make your brand succeed.
A: I usually say about a thousand. In reality it could be many more-- but it isn't important. The goal is not in the quantity, but rather if work has resulted in happy clients, happy consumers and healthy brands. My goal for a brand is that it speaks to the right consumer right now. My goal for the client is that she/he will feel that I care about our interaction and want to strive for the same vision. These are soft values.
A: FMCG is what I am known for and best at, there is no doubt about that. But the answer is: No! First, let me say that 90% of projects come in as a packaging project but evolve into further projects. Finding the core of the brand is precursor to designing the packaging. If we find that the core is not reflecting the values, we can expand the project into a brand study. This is often the case.